● Open to new brands · Q4 2026 Mumbai, IN

Pawan Vishwakarma
turns ad spend into revenue.

Digital marketer for D2C, edtech and real-estate brands. I run performance campaigns on Meta and Google, build SEO that compounds, and report every rupee back to a sale you can trace.

6+ yrs

Running paid, organic and content for growing brands

₹4.2 Cr

Ad spend managed across Meta, Google and YouTube

40+

Brands launched, scaled or turned around

Meta AdsGoogle AdsSEOInstagram ReelsYouTubeLinkedInEmail & CRMWhatsApp Marketing
Keep scrolling

Step inside a campaign.

₹
New order · ₹1,899
Meta · 2s ago
%
CTR 2.84%
▲ 31% vs benchmark
▶
Reel · 1.2M views
organic, 72 hrs
↓
CPA ₹214 → ₹138
after restructure
@
Lead · 3 BHK, Thane
WhatsApp · just now
Ads ManagerSkincare D2C › All campaignsJul 1 – Sep 30, 2026PV
Spend
₹18,42,000
▲ 3.0× QoQ
Revenue
₹86,57,400
▲ 7.1× QoQ
ROAS
4.70×
from 1.90×
Purchases
13,340
CPA ₹138
Revenue vs spend, weeklyRevenueSpend
₹12L₹8L₹4L₹0 JulAugSepWk 13

Campaigns

ASC · BestsellersScaling
ROAS 5.8×₹7.1L
Retarget · 7-day viewersActive
ROAS 6.2×₹3.4L
Search · Brand + genericActive
ROAS 4.1×₹4.0L
UGC test · Hindi hooksLearning
ROAS 3.2×₹1.9L
YouTube · ShortsActive
ROAS 2.9×₹2.0L
Last 90 days · sample account

Spend up 3×. Cost per purchase down 38%. Same product, better structure.

Selected work

Numbers, not adjectives.

Four campaigns, each with the metric the client actually cared about and where it started.

scroll to slide
D2C skincare
MetaGoogle Shopping

Rebuilt the funnel for a skincare brand stuck at break-even

Restructured campaigns around creative testing, moved budget to Advantage+ Shopping and added a 3-step retargeting ladder.

4.7×ROAS
in 5 months · from 1.9×
EdTech app
Google AppYouTube

Halved the cost per install for an exam-prep app

Vernacular video creatives in Hindi and Marathi, tROAS bidding and a cleaned-up event setup in Firebase.

₹31CPI
2.1 lakh installs · from ₹62
Real estate · Thane
Lead genWhatsApp

Qualified leads for a 2 & 3 BHK launch

Instant forms with qualifying questions, a WhatsApp follow-up flow and site-visit tracking fed back into the ad accounts.

1,840leads
CPL down 44% · 9 weeks
Café chain
InstagramContent

Grew a neighbourhood café into a reels-first brand

Three reels a week, creator collabs with local food pages and a monthly in-store event built for sharing.

64Kfollowers
in 8 months · from 8K
SEO that compounds

From row nine to the top spot.

Keyword mapping, faster pages and content that answers the buyer's question better than anyone else ranking for it.

Position#9
Clicks / month1,200
TimelineMonth 1
search?q=
About 2,41,00,000 results (0.42 seconds)
skincarejournal.in › serums
12 Best Vitamin C Serums in India, Tested for 30 Days
We tried every popular serum on oily, combination and dry skin…
thedermdesk.com › guides
Vitamin C for Oily Skin: What Dermatologists Recommend
Look for L-ascorbic acid between 10 and 20 percent, in a light gel…
beautyshelf.in › face
Vitamin C Serum – Buy Online at Best Price
Shop 240+ serums from top brands. Free delivery over ₹499…
oilyskinclub.in › routine
My Morning Routine for Oily, Acne-Prone Skin
Step three is a lightweight vitamin C serum, and here's which one…
glowguide.co › reviews
Does Vitamin C Actually Fade Dark Spots? We Checked
Eight weeks, three serums and a lot of before-and-after photos…
dailyderm.co › ingredients
Vitamin C vs Niacinamide: Which Should You Use?
Both brighten, but they work in different ways. Here's the short answer…
facefacts.in › serums
Budget Vitamin C Serums Under ₹700
Good results don't need a premium price tag…
serumlab.org › faq
How to Store Vitamin C Serum So It Doesn't Oxidise
Dark bottle, cool shelf, and use it within three months of opening…
glowlab.skin › vitamin-c#9
Vitamin C Serum for Oily Skin, Oil-Free Gel · Glowlab
15% vitamin C with niacinamide. Absorbs in 30 seconds. ₹649, free delivery.
Conversion rate optimisation

Same traffic. More buyers.

Week1
12
Visitors1,24,000landing page
Product views37,20030%
Add to cart4,46012%
Purchases1,3401.1% CVR
Social that sells

A reel has three jobs.

Second 0–1 · Hook

Stop the scroll in one second.

Open on the result, not the logo. Bold text on frame one, and it works with the sound off.

Seconds 2–12 · Story

Show the product doing its job.

Real customers, real kitchens, real skin. One idea per reel, with a cut every second and a half.

Last 3 seconds · Action

Ask for exactly one thing.

Save it, DM a keyword, or tap to shop. The ask matches the campaign goal, every time.

Before → after
in 14 days
Reels
2.1K
84
310
glowlab.skinFollow
Same face, 14 days apart. No filter.
Hook rate41% ▲ 2.3×
Avg watch time87% of reel
DMs this week1,240 "GLOW"
What I do

Four ways I can help.

Hire me for one channel or the whole growth stack. Every engagement starts with an audit.

Performance ads

Meta, Google and YouTube campaigns built to hit a ROAS or CPA target.

  • Account structure
  • Creative testing
  • Budget pacing

SEO

Technical fixes and content that ranks for what your buyers search.

  • Keyword mapping
  • On-page & schema
  • Local SEO

Social & content

Reels, carousels and creator collabs that people save and share.

  • Content calendar
  • Reels scripting
  • Influencer outreach

Analytics

Tracking you can trust, and a weekly report that leads to decisions.

  • GA4 & GTM setup
  • Pixel & CAPI
  • Looker Studio dashboards
How a project runs

From audit to scale in four steps.

01

Audit

I go through your ad accounts, analytics and site to find where money leaks.

Week 1
02

Plan

Targets, channel mix, budget split and a creative brief, agreed in one document.

Week 2
03

Launch

Tracking goes live first, then campaigns, with daily checks for the first two weeks.

Weeks 3–4
04

Scale

Weekly tests, monthly reviews, and budget moves toward whatever is winning.

Ongoing
About

Hi, I'm Pawan.

I started out managing a single Instagram page and now plan campaigns for brands across India. I care about what the numbers mean for the business, not how the dashboard looks.

Toolbox
PVdaily stack
Meta Ads
Google Ads
GA4
Tag Manager
Looker Studio
SEMrush
Ahrefs
HubSpot
Canva
CapCut
Shopify
WordPress
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